11月16日-17日，由集团运营部和市场部共同组织牵头，康德教育集团2018年全国市场招生培训大会在重庆楷博教育办公室顺利召开。来自成都七中国际部、重庆第一双语学校国际部、武汉六中国际部、苏州国际预科学校以及北京三十五中，五个校区的市场招生人员参加了本次培训，大家积极参与，分享各自校区在市场招生方面的经验。通过两天的学习，各校区的同事在培训中积累了丰富的理论知识，同时也加强了各校区间的了解，碰撞出了更多的火花。
大数据时代——数据开启新篇章
培训伊始，集团市场部的同事带来了国际教育现状和趋势的大数据分析，以及康德在线管理平台数据规范及分析的相关培训，启发了大家对当前形势下自身校区求新求变的思考，强调了数据管理、数据挖掘的重要性。
专家加盟——从市场策略到销售实战
本次培训集团特邀两位销售大咖加盟，他们一位仅用三年，从一线销售破格提拔为国企副总；一位稳扎稳打，先后就职于四家世界500强公司，并出任销售总监。他们的不吝言辞地从理论到实战，为大家分享了他们的销售心得。
特邀嘉宾宋明选先生就“金牌销售的四大策略”从市场认知、销售数据转化、重难点公关等方面，和大家分享了他多年的管理及销售经验，为大家在今后的市场招生工作中开拓了思路，更为大家在各自职业发展中明确了方向。
唐刚先生则以“客户沟通技巧及团队建设”为主题，总结了自己多年在全球顶级制药公司的从业经验，从理论的高度，分享了如何做到情智双高、打造绩效团队文化、关键客户管理以及领导力培养等方面的技巧。
特色工作坊——攻关共性难点，突破个性阻碍
本次培训的一大特色，便是以各校区OP为组长带领的共性及个性工作坊。在集团化办学的过程中，每个校区既有其独特的环境与困境，又有部分共同的难点与问题。通过随机分组，让不同校区的同事针对共同或个性化的问题进行思维碰撞，在加深校区间相互了解的同时，从而得到切实可行的解决方案，是特色工作坊的主要目的。
在共性工作坊中，各小组就“如何让在读学生成为招生代言人”这一主题进行讨论和交流。各小组从不同角度切入，分别就如何提高在读学生参与感与积极性、如何以在读学生为依托做好品牌推广、如何提高代言人形象、如何使在校生与家长实现与学校的互利共赢等多个方面进行讨论及陈述。
个性主题工作坊中，各小组就各校区在当前发展中面临的挑战和困难，通过小组头脑风暴，，针对性的解决校区问题。
大家在讨论中各抒己见、结合背景信息以及各自校区发展经验，给出了许多切实可行的解决办法。在工作坊为大家拓展思路的同时，也希望大家可以将切实可行的方案运用到今后的工作中。
秘笈与干货——各校区亮点分享
在平日的校区市场招生工作中，各校区结合当地市场实际情况，各自发展、自成体系，这次分享各校区也是拿出了干货与大家交流！从媒体维护到文案创意，从品牌打造到数据管理，从招生顾问的专业素养到资优生的录取转化，涵盖了方方面面。希望通过校区亮点分享，各校区可以博采众家之长，为本校区所用。
“渠道”引发的“血战”——友谊辩论赛
渠道建设是市场招生工作中的重难点，本次培训中，一场以“渠道拓展vs渠道维护”为主题的友谊辩论赛在“腥风血雨”中展开了。正反双方经过讨论和绘制思维导图，收集论点、论据并与实际案例相结合，从渠道拓展以及渠道维护的优势和弊端出发，进而立足长远，给出渠道维护以及渠道拓展的方法。双方唇枪舌战，辩手气场强大，据理力争，为观众献上了一场知识性与观赏性兼具的辩论赛。来自武汉校区的Fiona以及来自成都校区的Nancy脱颖而出，获得了最佳辩手的荣誉。
培训结束后，来自各校区的同事、各校区运营校长以及集团领导们对本次培训做出了高度评价，大家普遍认为在本次培训中获益良多，来自各校区的同事充分利用了这次机会去交流学习，从培训中也可以看到所有同事在市场招生方面过硬的专业素质及丰富的经验。在这里也要感谢集团运营部及市场部的精心安排，使所有同事在这两天时间里学有所获，彼此了解，也希望这样的培训在今后可以多多开展。
On November 16th and 17th, Cogdel Education Group organized 2018 National Marketing and Admission Training, the colleagues from marketing and admission departments in Chengdu, Chongqing, Wuhan, Suzhou and Beijing Kaibo Center all participated in the training.
Mass Data Opens the New Chapter
In the beginning of the training, the colleagues from marketing department in Cogdel Education Group presented the analysis of the trend in International Education as well as Cogdel online admission management system training.
Experts Training in Theoretical and Practical Marketing Knowledge
For the training, Cogdel Education Group invited two experienced experts Mr. Song Mingxuan and Mr. Gary Tang in sales and marketing to give the colleagues deeply insights in the strategies of sales, the skills in customer communication and the team building.
Two Workshops to Solve the Problems in General and in Individual
In the daily operation, all the centers may meet some similar problems. However, due to the markets differences, the problems may have different focuses. Therefore, in the general workshop, colleagues were divided into groups to discuss“how to make the currents students be the schools' mouthpieces?" In the individual workshop, four centers gave the current dilemmas in the operation which expected the colleagues could help them to figure out the solutions.
All the colleagues were active involved in the discussion, and also based on their experience to provide a lot of valuable suggestions.
Highlights Sharing by Centers
Different centers have different highlights in branding, marketing, channels, admission, publicity and etc. In the training, all the centers shared their experience unconditionally, which inspired all the centers to draw on the strong points of other centers to make up for their own weak points.
Debate in Topic of“Recruitment Channel Expansion vs. Recruitment Channel Maintenance”
Building channel is one of the most important parts in marketing and admission. In the daily operation, channel expansion and channel maintenance are always the difficulties in building channel. Therefore, there was a debate regarding channel which provided to all the colleagues in order to refresh their knowledge in building channel. Undoubtedly, the colleagues performed excellent in the debate, Fiona and Nancy were awarded“The Prize of Best Debaters.”
All the participants gave the high praise for the organization and the content of this training. They all gained much knowledge in marketing, admission and the International Education markets in different cities. The participants made use of this opportunity to know each other better which helped them to cooperate closely in the future.
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